Welcome to the first "Break" in Breaks and Ladders.
Matt Walsh is going to be the first person to fall victim to my new game: Blue Sky Whiteboarding. This is a game where we imagine massively contrived scenarios, and plot out what we'd do in them. Todays game is "Imagine you've just been hired to run advertising for an anti-advertising charity.
If you want to hear more from him (and who wouldn't?) Matt is one half of the podcast "Bad Impressions", available here.